DIGITAL, Brand, Marketing, and more…
A digital marketing and brand enthusiast, deeply passionate about crafting unforgettable brand experiences and guiding customers through every stage of their journey, powered by data-driven insights.
Expertise
My skill set includes expertise in marketing, thought leadership, brand management, digital framework setup, martech, SEO, lifecycle marketing, HTML development, owned, paid, and social media marketing. These diverse capabilities have driven remarkable success and fostered meaningful connections with global audiences. I am passionate about continuous innovation and excellence in the field of marketing.
Work
LIMITLESS CREATIVE
Director, Growth Marketing: I’ve worked with clients to bring bold ideas to life from Cube.Exchange’s token launches, lifecycle marketing, and tech stack setup to shaping paid strategies that drive results. Highlights include leading PepsiCo’s Bold Creative Futures campaign with Russell Westbrook, empowering youth through creative storytelling, managing WSS’s Back-to-School and 40th Anniversary activations to amplify brand impact, and designing media plans for Chiliz hackathons that delivered measurable outcomes and meaningful engagement.
MOGO
Head Growth Marketing: Lead Mogo’s CRM marketing program, Paid marketing, overseeing strategy, campaign design, and automation across owned media channels. Implemented data-driven strategies to reduce the CAC to LTV ratio, optimized marketing processes and CRM/digital platforms, and developed engaging lifecycle campaigns resulting in significant dollar value growth. Met and exceeded major OKRs & KPIs, leading to increased profitability and sustainable business growth.
PRUDENTIAL OF AMERICA
Sr. Brand Manager: Led Prudential’s brand building efforts by driving the launch of 36+ profitable products. Spearheaded the development of a chatbot, implemented cause marketing campaigns, and delivered an innovative Aceapp, resulting in unparalleled customer engagement through lifecycle marketing over a successful 7-year tenure. Drove significant business growth for Pramerica by creating a clear and compelling brand purpose, with a unified value proposition.
VARIOUS AGENCIES
Business Manager (Client servicing & Acquisition) : Transitioned into the dynamic field of advertising, with a laser focus on brand building, activations, and sponsorships for a diverse array of lifestyle brands, including luxury autos, airlines, telecom, FMCG, and tech, enabling them to achieve unprecedented success. Serviced a diverse range of reputable clients at the agency level, spanning various industries and achieving industry-leading benchmarks.
Brands
It has been an exciting journey navigating this broad range of brands, with my focus centered on strategic marketing and branding initiatives. Using lifecycle marketing, I’ve effectively placed each product in its niche market, maximizing both growth and profitability. By employing paid marketing strategies, I have enhanced brand visibility and interaction, delivering noteworthy results throughout. Watching each brand flourish independently, while simultaneously contributing to the portfolio’s overall success, has been a gratifying experience.
Thoughts
Embark on an enlightening journey through the realms of brand management and marketing as I share invaluable insights gleaned from my extensive 15-year experience in the field. Prepare to be empowered, inspired, and equipped with a transformative arsenal of knowledge, tailored to navigate the dynamic landscape of digital marketing and conquer new horizons in the world of brands. Enjoy! 😊
Embrace the Magic of Omnichannel Marketing for Unbeatable Business Growth
In today’s fast-paced digital landscape, connecting with customers is like embarking on a thrilling adventure. They explore brands through a myriad of channels, from brick-and-mortar stores to websites, social media, and more. The secret to winning their hearts lies in a magical strategy known as “Omnichannel Marketing.” It’s like weaving a spell that enchants customers, …
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Unveiling the Fusion: How Paid Marketing and Referrals Collaborate for Remarkable Marketing Impact
In the digital marketing landscape, businesses grapple with the age-old question of whether to invest in paid marketing or tap into the potential of referral marketing. While paid marketing offers extensive reach, it can be a costly endeavor. In contrast, referral marketing presents an appealing option with no upfront expenses and a higher impact on …
Embracing Inclusive Marketing: Celebrating Diversity in the Digital World
Hey digital enthusiasts! Today, we’re diving into the colorful and vibrant world of inclusive marketing and why it’s absolutely crucial in this fast-paced era of digital marketing. Buckle up, because we’re about to embark on an exciting journey of understanding, embracing, and celebrating diversity like never before! Inclusive marketing, put simply, is all about creating …
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Empowering purpose-driven brands to turn big ideas into life 